Why Amazing Spider-man 2 failed

Talking to my friend BeLauriette earlier about all this amazingly painful "BvS Rants" that we stumbled upon yesterday got us to talking about comic book movies, reboots, and the myriad reasons why people think some of these movies succeeded or failed. And in the conversation we got to one of my favorite comic book characters Spider-man and the back story of how Spider-man went from just Spidey, to being Amazing. Let's be clear, I actually liked Amazing Spider-man 2. They got the characterizations of almost everyone used perfect, but it failed and it forced Sony to turn make a deal with Marvel to share the web head's rights but for a movie franchise that has made so many billions of dollars I think we all agree that Sony was forced into that decision. The question is why. And the answer is quite simple, impatience.

Spider-man 3 came out, and it was going to be Sam Raimi's last movie with the Spider-man cast. He had a good run, had a multi billion dollar franchise under his belt and COULD have rode off into the sunset not unlike Christopher Nolan when Dark Knight Rises rolled the closing credits. The problem is Raimi didn't want to leave, Spider-man was his baby and he wanted to stay on board. So he did the most petty thing in movie history, he killed off not only a good future villain, but the next potential franchise inn the same movie. I am a Spider-man fan with over 35+ years under my belt(yes I fully admit to owning Spidey PJ's and Underoos), I have seen MANY iterations of the wall crawler, his villains, and many art styles. I have seen him animated many different ways, Saw Tom Hammond don those awful tights, and even watched a few live performance versions of Spidey at the mall.